Express Rewards was designed to reward you for purchasing all your favorite items at Friendly Express stores. Present your app or card with each purchase and we’ll begin surprising you with free and discounted items. Get personalized rewards for the products you love and crave. The more you visit, the more surprises you’ll receive.
Upgrade to Express Debit to enjoy savings on fuel. Express Debit offers you an interest-free, debit card experience combined with discounts at the pump. Every gallon, every day.
To get started, simply pick up a card at your local store.
Sign up now or download the Friendly Express app to enroll with or without a card.
Your security is our priority. To ensure your protection, your Express Rewards and Express Debit account is managed by ZipLine, a leading private label debit processor employing state-of-the-art firewall and other comprehensive security methods in accordance with the rules and regulations of the Federal Reserve.
All personal data is encrypted in real time, and every transaction is PIN protected. ZipLine monitors and limits exposure to fraud, so you’ll never be held liable for unauthorized transactions on your Express Rewards and Express Debit account.
See our FAQ to learn more and help answer your questions about the program.See FAQ